BMC Switzerland
)
Create speed
BMC creates the world’s most technologically advanced and iconic bicycles. With its own swiss research facility, BMC innovates and refines new ideas with a obsessive commitment to swiss precision.
The company's values were defined in intensive brand workshops and summarized in the new claim "Create Speed".
The new corporate design reflects these values and brings a contemporary Swissness in all facets to life. From the graphic design of the bikes, the picture style, the illustrations, the wording, to the design of all digital and analog touchpoints, BMC appears reduced and precise and is cast from a single mold.
| Type | Brand Design, Corporate Design, Product Graphics, Communication Design, Website Design |
| Client | BMC Switzerland |
| Website | www.bmc-switzerland.com |
| Video- and Photocredits | BMC Switzerland |
)
)
)
)
)
)
)
){kind=logo}