Focus Bikes
Ride together. Ride beyond.
The visual brand identity for Focus includes the holistic design of the thematic fields: Product Design, Corporate Design, and Campaign Communication.
An intensive brand workshop defines the cornerstones of communication and product design. "Smart Performance Bikes" leads the leading manufacturer of e-bikes into the future. The design of the product line accentuates the smart, technical and innovations.
For the communication design, an own house font was developed, which formally results in a perfect unity with the logo via adapted angles. All illustrations or pictograms speak the same language.
One brand - one voice. From product to communication.
| Type | Visual Identity, Corporate Design, Campaign Communication, Product Graphics |
| Client | FOCUS Bikes |
| Year | 2017 - now |
| Website | www.focus-bikes.com |
| Collaborators | Concept in collaboration with Cut Media & Hurra.com |
| Image credits | Focus, Cut Media |
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»Ride Together. Ride Beyond.«
#ridetogether #ridebeyond
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Ride A New High!
The Rider's High campaign revolves around the great high while riding your bike to showcase the new Jam2 SL. In addition to the landing page, the campaign consists of various videos and graphics that were published on Youtube and social media.
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