United by Stoke

Launched back in 2004, ION focused on wetsuits & neoprene products for the international windsurf, kitesurf, surf, SUP and wakeboard scene. ION's unique combination of high quality products wrapped in a progressive style and design found fans all over the world – becoming the global market leader for wetsuits and harnesses in the wind- and kitesurf world. In late 2012, ION took the same approach to the slopes, launching a separate bike division.

3deluxe accompanies the brand as design lead agency right from the start. With strategic advice and holistic design from product graphics to unique brand communication.