Salewa
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Live the Mountains
3deluxe supports the alpine sports manufacturer holistically in the positioning of the brand. Together with the management, marketing and (last but not least) the owner family, we have been shaping the brand since 2017.
Based on the precisely formulated idea of the brand, the visual identity is defined by the corporate design and the seasonal campaigns.
The brand is given a unique and consistent design language across all touchpoints and has been able to regain its relevance in alpine mountain sports.
| Type | Brand Design, Corporate Design, Campaign Communication, Product Graphics |
| Client | Salewa |
| Website | www.salewa.com |
| Image credits | Salewa, Storyteller |
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Inspire people with our pure mountain life in the Dolomites to live intense mountain experiences all over the world.
Brand Purpose
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The idea of the brand was summarized in a specific brand model. Simon Sinek's "Golden Circle" (which starts from a purpose-driven WHY) and Bates' "Brand Wheel" (which focuses on the essence of a brand with its values and benefits) served as the basis. The model was supplemented by the "Target Audience" (which is neglected in both references) in order to take the future consumer evolution into account.
The brand model serves as a steering tool for all decision makers
in the company.
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»... what impresses me the most is your ability to combine creativity with structure.«
Thomas Aichner, Marketing Director Salewa