Scor Bikes
Seriously Fun!
The Scor was originally intended to be incorporated under BMC as an enduro and trail bike. The new bike had its own character. But it didn’t sit quite right with the race-oriented BMC brand. It deserved space to be its own thing. The answer to this problem would take a brave move: the creation of a whole new brand - SCOR.
We accompany the process from the strategic positioning within the BMC Group to the design of the individual media, digital and analogue. Including the design of the new trademark.
Under the Creative Direction “Playful Consistency” the brand is given a playful yet consistent visual identity, clearly and confidently distinguishing itself from its sister brand BMC.
| Type | Brand Design, Corporate Design, Product Graphics, Communication Design, Website Design |
| Client | Scor |
| Website | www.scor-mtb.com |
| Video- and Photocredits | BMC Switzerland |
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GT America by Grilli Type.
The Swiss-American Grotesque can take a little abuse ;-)
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