Transdisciplinary Approaches To Design
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Experimental book design as a graphic and literary expression of 3deluxe’s interdisciplinary design approach. Project monograph of the years from 2002 to 2008; essays by guest authors broaden the design discourse.
'3deluxe - Transdisciplinary Approaches To Design' is not only an inspiring retrospective of the last five years of our creative work; on top of that, it is a graphic and literary expression of our interdisciplinary design approach.
The spectrum of the presented works ranges from well-known integrative design projects like the multi-media theme world 'Cyberhelvetia' and the club and corporate design for Sven Väth's 'CocoonClub', over events or exhibitions for the FIFA 2006 World Cup to the 'Leonardo Glass Cube' corporate architecture. Pure graphic projects like the award-winning Zanders Calendar 'Space Of Time' or brand communication projects which amalgamate graphic, motion and web design demonstrate the creative and thematic diversity of our work.
To appropriately represent our interdisciplinary design approach, the projects are not categorised in a conventional way according to disciplines. The chapter structure rather evolves from seven design principles, which have been developed intuitively in years of multidisciplinary teamwork and characterise all of our designs to a different degree.
Additionally, the monograph features essays by renowned guest authors whose sources of inspiration were the 3deluxe-specific design approaches - free of explicit references to the projects, the texts cast a new light on our working methods and broaden the creative discourse beyond the context of design practice:
ARTIFICIAL BIOTOPES
including the essay 'Naturally Artificial: Artificial Biotopes' by Oliver Herwig
GENERATIVE POETRY
including the essay 'Generative Systems' by Walter Pamminger
MULTILAYERED ATMOSPHERES
including the essay 'Multilayered Atmospheres' by Matthew Stewart
CORPORATE METAMORPHOSES
including the essay 'To Be is to Transform' by Jan Teunen
SCHOENHEIT
including the essay 'Schoenheit' by Prof. (emerit.) Gernot Böhme
GRAPHIC OBSESSIONS
including the visual essay 'Graphic Obsessions' by 3deluxe
MUTUAL INTERPLAY
including the essay 'Mutual Interplay' by Peter Glaser
| Type | Book Design |
| Client | 3deluxe |
| Website | www.3deluxe.de |
| Image credits | 3deluxe |
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Facts and Figures:
Text and graphic design by 3deluxe / 368 pages / 22 x 28 cm / Hardcover / English / Die Gestalten, Berlin / 2008