LEONARDO GLASS CUBE
Corporate architecture
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Atmospheric Brandworld with holistic design concept for the Leonardo glass brand.
The Leonardo Glass Cube is an integrative design concept for the Leonardo glass brand that combines architecture, interior design, graphic design and landscape planning into one aesthetic unit. Thus, a significant corporate architecture was created on the premises of the Westphalian company glaskoch, which distributes glass products worldwide under the name 'Leonardo'. It has since become a central element in the overall communicative appearance of the brand. After the realization of numerous temporary architectures and the development of virtual architectural concepts, the Leonardo Glass Cube was the first building realized by 3deluxe.
BUILDING AS A CENTRAL ELEMENT OF BRAND COMMUNICATION
As an atmospheric brandworld, the Glass Cube communicates the company's philosophy and visions to guests and employees in an inspiring way. On an area of 1200 square meters, distributed over two floors, an open floor plan design allows the seamless and flexible use of product presentation zones, seminar and conference rooms, work and recreation areas.
GLASS FACADE: HYPERNATURALISTIC AESTHETICS & VEXING IMAGE
The glass façade of the building represents the passage to a hyper-naturalistic world with heightened aesthetic appeal. A transparent print slides into the insight or outlook as a subtly visible image plane. The graphically illustrated elements displayed on it were derived from the architecture and the surrounding landscape. They create a subtle puzzle, mingling with the reflections of their models in reality.
Contrasting elements: Building structure from envelope volume and free form
The edificial structure consists of two formally contrasting elements: A geometrically stringent, cube-like shell volume and a freeform positioned centrally in the interior. The undulating, curved white wall encases an introverted exhibition space and its other side circumscribes the extroverted hallway along the glass façade. Three white sculptural structures – so-called 'Genetics' – connect the separate zones of the building to each other again.
On the glass façade 'Genetics' appear again in a two-dimensional version. The superimposed pilaster strips are continued in a network of white concrete pathways that surrounds the entire building and lets it grow together with its location.
INTERIOR: AIRSPACE CROSSED BY BRIDGES
In the centre of the interior ground floor and basement are connected by a void crossed by bridges. Entering the Glass Cube through the ground-floor main entrance, visitors encounter a space that opens up not just horizontally, but also upwards and downwards. On both floors the wall rolls in to form niches that are used for various functions such as themed product orchestrations and meeting lounges. In particular in the breaks in the wall these lines predominate as a significant graphic design element that is continued on the ceiling as a system of ventilation joints. On the side facing the façade, the material nature of the white surface is visually dissolved by means of a layer of gauze suspended in front. Dynamically programmed artificial light as well as the incidence of daylight sets colour highlights in the purely white interior and create a permanent change of atmosphere.
| Type | Logistics center |
| Service phases (HOAI) | SP 1 to SP 5 |
| Location | Bad Driburg, Germany |
| Year | 2007 |
| Status | Completed |
| GFA | 2.250 m² |
| Client | Glaskoch B. Koch Jr. GmbH & Co.KG |
| Construction management, realization, statics | Ingenieurbüro J. Steinkemper GmbH |
| Façade planning | Schlaich Bergermann & Partner GmbH |
| Façade print | DuPont USA |
| ‘Genetics’ and pilaster strips on the façade | Rosskopf & Partner AG |
| Photography | Emanuel Raab, Florian Kresse, Sascha Jahnke |
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