LEONARDO CLASS CUBE
Interior Corporate Design
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Atmospheric Brandworld with holistic design concept for the glass brand Leonardo
The Leonardo Glass Cube is an integrative design concept for the Leonardo glass brand that combines architecture, interior design, graphic design and landscape planning into one aesthetic unit. Thus, a significant corporate architecture was created on the premises of the Westphalian company glaskoch, which distributes glass products worldwide under the name 'Leonardo'. It has since become a central element in the overall communicative appearance of the brand. After the realisation of numerous temporary architectures and the development of virtual architectural concepts, the Leonardo Glass Cube was the first building realised by 3deluxe.
Building as a central element of brand communication
As an atmospheric brand world, the Glass Cube communicates the company's philosophy and visions to guests and employees in an inspiring way. On an area of 1200 square metres, distributed over two floors, an open floor plan design allows the seamless and flexible use of product presentation zones, seminar and conference rooms, work and recreation areas.
Glass façade: hypernaturalistic aesthetics & conundrum
The glass façade of the building forms the interface to a hypernaturalistic, aesthetically exaggerated world: a transparent print pushes itself into the view as a subtly visible picture plane. The graphically alienated elements depicted on it were borrowed from the architecture and the surrounding landscape; they create a subtle conundrum with the reflections of their real-life models.
Contrasting elements: Building structure of envelope volume and free form
The building structure consists of two formally contrasting elements: a geometrically stringent, cuboid envelope volume and a free form centrally positioned in the interior. This undulating, curved white wall surface encloses an introverted exhibition area and, on its other side, delimits an extroverted passageway flooded with daylight along the glass façade. Three sculptural white structures - so-called 'genetics' - link the separate building zones with each other again.
On the glass façade, the design motif of the 'genetics' reappears in two-dimensional form: Facing pilaster strips find their continuation in a network of paths made of white concrete that surrounds the entire building and allows it to grow together with its location.
Interior: air space crossed by bridges
In the interior, the upper and lower floors are connected in their centre by an air space crossed by bridges. When entering the Glass Cube, the space opens up to the viewer not only horizontally, but also upwards and downwards. On both floors, the wall continuum is rolled up to form niches that are occupied by special uses. The linearity of the curved wall surface comes to the fore as a striking graphic design element, especially at the many openings and passages, which is continued in the ceiling as a system of ventilation joints. On its side facing the façade, the materiality of the white plaster surface is visually dissolved by a backlit gauze wall covering. Dynamically programmed artificial light as well as the daylight entering through the pastel-coloured façade printing set colour accents in the pure white interior and create a permanent atmospheric change.
| Type | Corporate architecture |
| Service phases (HOAI) | SP 1 to SP 5 |
| Location | Bad Driburg, Germany |
| Year | 2007 |
| Status | Completed |
| GFA | 2.250 m² |
| Client | Glaskoch B. Koch Jr. GmbH & Co.KG |
| Construction management, realization, statics | Ingenieurbüro J. Steinkemper GmbH |
| Façade planning | Schlaich Bergermann & Partner GmbH |
| Façade print | DuPont USA |
| ‘Genetics’ and pilaster strips on the façade | Rosskopf & Partner AG |
| Photography | Emanuel Raab, Florian Kresse, Sascha Jahnke |
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