Club design of superlatives ("Valhalla of madness", FAZ)

This trendsetting project for Germany's DJ legend Sven Väth features an integrative design concept including the interior, corporate and motion design for a club with two exclusive restaurants on 2700 sqm.

The CocoonClub was conceived as an avant-garde field of experimentation where space and perception could be transformed. In an interdisciplinary process 3deluxe designed all elements to form a holistic space in which architecture, graphic programme as well as media and web design influenced themselves reciprocally.

The perforated walls of the triangular main section are reminiscent of a permeable cell membrane, whose openings permit the flow of. Because of its multilayered construction and the structure of its surface it is the most significant architectonic element of the club. A moving all-round projection, which can be synchronised in time to suit the DJ’s set, is projected onto the side facing the dance area.

13 thirteen capsule-shaped micro-rooms penetrate the membrane wall, enabling eye contact between the quieter outer area and the buzzing interior. They are modern loges, providing privacy for "cocooning" in the midst of a semi-public environment. Some of these Cocoons are luxuriously appointed and can be reserved exclusively.

The most striking element of the club area is the imposing white DJ pulpit. From their raised position, DJ and VJ conduct the multi-media staging.

In 2005 the CocoonClub was awarded with the Grand Prix in the category 'The Good Network' within the competition 'Gute Gestaltung 06' by Deutscher Designer Club and received the 'Sinus - Systems Integration Award' in the category 'Entertainment' from Messe Frankfurt.