FUGU
Immersive dining experience for star chef Tim Raue
A transformative fine dining experience aboard the Mein Schiff Relax
The 3deluxe designed high-end Asian specialty restaurant FUGU is offering an immersive 360° dining experience crafted around the visionary culinary concept of Berlin’s famous star chef Tim Raue.
FUGU is a sensory journey that seamlessly merges exquisite culinary pleasure with cutting-edge digital artistry.
A captivating digital layer of projections and dynamic light animations take the guests into mesmerizing virtual worlds — whether soaring above Tokyo’s glittering night skyline or diving into the depths of an enchanting underwater realm.
During the 5-course menu the guests are guided through a sensory journey through Japanese cuisine and culture. The projections, utilizing not only the walls but also the central light sculpture, create a unique atmosphere that elevates the culinary experience to a new level.
Immersive Architecture for a Moving World
FUGU is more than a restaurant. It is an architectural setting for a curated, multi-sensory experience that connects space, technology, and human perception. On board the Mein Schiff Relax, the flagship of TUI Cruises’ new Intuition Class, the 3deluxe-designed venue demonstrates how interior architecture can activate emotion, narrative, and interaction.
Conceived as part of the ship’s overall spatial concept — including class development, exterior design, and open decks — FUGU reflects 3deluxe’s ambition to create purposeful, people-centred spaces for a future-oriented tourism sector.
| Type | Restaurant, Hospitality |
| Location | Mein Schiff Relax, TUI Cruises |
| Year | 2025 |
| Status | Completed |
| Client | TUI Cruises, Hamburg |
| Shipyard | FINCANTIERI, Italy |
| UX Concept | TUI Cruises |
| Creative Director / Design Team | Dieter Brell, Björn Asmussen / Joaquìn Busch, Annika Malchus |
| Photography | Sascha Jahnke, Annika Malchus, TUI Cruises |
»A spectacular gourmet journey that combines Far Eastern cuisine with modern technology.«
CRUISETOTRAVEL.COM
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Designed as a Sensory Journey
At the heart of FUGU’s spatial concept is a sculptural light installation that functions as both a visual focal point and a digital stage. This central element works in tandem with floor-to-ceiling projections to immerse guests in atmospheric sceneries ranging from Tokyo’s urban nightscapes to abstract interpretations of Japanese aesthetics.
Throughout the five-course menu, Michelin-starred chef Tim Raue appears as a virtual host—guiding diners through the evening with personal stories and cultural insights. His narration, paired with responsive lighting and sound design, transforms the dining process into a carefully choreographed, multi-sensory narrative.
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Dual Use, Seamless Transformation
After dinner, FUGU shifts from fine-dining venue into a digitally enhanced lounge environment. Light, visuals and sound design reprogram the atmosphere—without architectural intervention. The bar, embedded in the central layout, supports this transition with minimal physical gesture and maximum visual presence.
Such transformative use of space reflects a broader 3deluxe principle: architecture as adaptive framework—responsive to time, mood, and guest behaviour.
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»FUGU is a sensory journey that seamlessly merges exquisite culinary pleasure with cutting-edge digital artistry.«
DIETER BRELL – CREATIVE DIRECTOR AT 3DELUXE
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Crafted Simplicity with Technical Depth
Inspired by Japanese restraint and clarity, the material palette combines warm textures with unobtrusive high-tech integration. All projection, lighting and sound systems are fully embedded into the structure—allowing for an immersive experience that feels effortless and spatially coherent.
Twelve custom-stabilised wide-angle projectors ensure seamless visuals, even in open sea conditions.
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