DIGITAL JAPANESE RESTAURANT
Immersive dining experience from 3deluxe & Tim Raue
United by Stoke
Launched back in 2004, ION focused on wetsuits & neoprene products for the international windsurf, kitesurf, surf, SUP and wakeboard scene. ION's unique combination of high quality products wrapped in a progressive style and design found fans all over the world – becoming the global market leader for wetsuits and harnesses in the wind- and kitesurf world. In late 2012, ION took the same approach to the slopes, launching a separate bike division.
3deluxe accompanies the brand as design lead agency right from the start. With strategic advice and holistic design from product graphics to unique brand communication.
| Type | Visual Identity, Corporate Design, Product Graphics, Campaign Communication |
| Client | ION |
| Year | 2004 - now |
| Website | www.ion-products.com |
| Image credits | Boards&More |
The design of the two divisions uses all synergies that are possible due to the shared emotional user benefit.
Inspire people with our pure mountain life in the Dolomites to live intense mountain experiences all over the world.
Brand Purpose
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The idea of the brand was summarized in a specific brand model. Simon Sinek's "Golden Circle" (which starts from a purpose-driven WHY) and Bates' "Brand Wheel" (which focuses on the essence of a brand with its values and benefits) served as the basis. The model was supplemented by the "Target Audience" (which is neglected in both references) in order to take the future consumer evolution into account.
The brand model serves as a steering tool for all decision makers
in the company.
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